Type based wine labels visually illustrating the brand name. Solution included blurring half of the design to represent how a monocle improves one side of vision.

A campaign aiming to break the taboo of sex during menstruation by highlighting that people are missing out on sex for 23% of the year, or 84 days, by abstaining during this time.

Re-brand World Domino Day, a domino toppling challenge hosted annually. Solution involved tilting the letter ‘I’ in the word itself to emphasis a domino mid fall.

Campaign tackles the severe pollution of the River Great Ouse by educating the next generation through school curriculum and involving them in river cleaning.

To raise awareness of the negative effects social media influencers have on Gen Z by creating a fictional virus called INFLU-247 to highlight the real dangers posed by consuming influencer content.

Magazine spread that explores the behavioural science of queue theory and how this influenced the way the public queued up for the lying in state of Her Majesty Queen Elizabeth II.

Corporate identity proposal from Eat With Your Eyes agency that encourages people to remove meat from their diet every Monday. Concept moved from a one off campaign into a brand offering products and services.

24-hour creative challenge set by Bonfire Creative Intelligence to promote the qualities of a pencil sharpener to a target audience of our choice.

Brand extension concept showing how a quality paint manufacturer could conceivably move into the hair and beauty arena. Idea would offer exclusive discounts during pride month emphasising "let's colour".